01THE PROBLEM
No one can tell anymore.
Not people — not tools.
Identity systems verify the account: the password, the device, the permissions. Nothing verifies the actor — whether a real, un-impersonated human is behind an account, or whether an AI agent is the one it claims to be.
73%
In a controlled study, the newest AI was judged to be the human more often than the actual person.¹
10–36%
AI-text detectors on casual conversation: below chance. They rate AI chat as more human than real people.²
£300M
Cost of a single help-desk impersonation at one retailer in 2025. One convincing conversation was the entire attack.³
The result: support impersonation, account takeover, romance and recruiting scams, and fake-user campaigns that pass every check — one patient, well-written conversation at a time.